City of Atlanta Offers New Funds to Help Small Businesses Recover from COVID-19 Pandemic 

Mayor Keisha Lance Bottoms recently announced the Resurgence Grant Fund, a new program to help Atlanta’s small businesses recover from the effects of the COVID-19 pandemic. This program is made possible by a $22 million allocation of federal Coronavirus Aid, Relief, and Economic Security Act (CARES Act) funds, and will be administered by Invest Atlanta.

“The City of Atlanta’s motto is Resurgens — Latin for ‘rising again.’ Resurgens is more than an emblem, it is part of the One Atlanta way, coming together as one community to support each other in times of need,” said Mayor Keisha Lance Bottoms. “As COVID-19 continues to challenge Atlanta’s small businesses and the communities that depend on them, the Resurgence program will provide funds to help businesses operate safely and protect their employees as our city recovers together.” 

The Resurgence Grant Fund offers qualified city of Atlanta businesses the opportunity to apply for up to $40,000 to help them cover pandemic-related costs such as complying with requirements necessary for businesses to operate safely as well as access to $10,000 worth of no-cost technical assistance services such as marketing or legal support.

Professionals in the cosmetology sector can also apply for up to $1,000 through the Strength in Beauty program to alleviate hardships due to the loss of revenue due to the pandemic.

Applications will be open from August 10 – August 31. Invest Atlanta will host a citywide online educational webinar on Tuesday, Aug. 4 at 6 p.m. for interested small business owners to review qualifications, eligibility and the application process. To register, visit The webinar will be available on-demand for those that cannot attend live. 

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