Atlanta BeltLine unveils informational video, feature on mobile app for upgraded etiquette campaign.
In 2014, the Atlanta BeltLine launched the first round of the etiquette campaign to spread messages of basic courtesy and consideration for others while using the Atlanta BeltLine parks and trails. Dubbed “#beltlinecharm,” the core of the campaign focused on grassroots engagement with Atlanta BeltLine trail-goers, using volunteers to hold signs with messages of simple trail etiquette.
In 2015, we introduced Eddy Cat, a family-friendly ambassador for etiquette on the Atlanta BeltLine. An extension of the grassroots effort, trail users can engage with etiquette via Twitter or his blog “Ask Eddy Cat.” Eddy Cat memes are meant to be shareable, social media friendly versions of on-trail messages.
This summer, we teamed up with Dad’s Garage Theatre Company to produce an informational etiquette video, illustrating the Do’s and Don’ts of on-trail behavior. View the video here:
Special thanks to Sarah Ackerman and Karen Cassady of Dad’s Garage, and Lieutenant Jeff Baxter of the Atlanta Police Department’s Path Force for appearing in the video. We’d also like to thank Madison James of B98.5 for lending her voice talents.
A new feature on the Atlanta BeltLine app also allows reporting of incidents on the trail. This feature helps us track data about the areas of most incidents on the Atlanta BeltLine.
Printed “etiquette cards” that display the courtesy basics will also be available at Atlanta BeltLine events and in the flyer boxes along the Eastside Trail, so you can take the etiquette rules to go.
In addition to continuing the grassroots effort to get the message out, the Atlanta BeltLine will be incorporating etiquette messaging into its signage and wayfinding program.
More information is available on our dedicated Atlanta BeltLine etiquette page.