The Atlanta BeltLine Partnership recently led the charge on submitting the Atlanta BeltLine for a national award from the American Academy of Environmental Engineers and Scientists. While many of the long-standing categories revolve around engineering projects in design, planning, environmental sustainability, and research, a category started in 2012 recognizes the communications efforts around such complex projects.
Award winners attended a ceremony at the National Press Club in Washington D.C. on April 25, 2013. The Atlanta BeltLine received the grand prize in the Environmental Communications Award.
Below were the criteria for judging the award:
- Innovative approach to messaging or branding
- Future value to the water engineering profession
- Creativity and clarity in portraying and communicating the messages
- Effectiveness in delivery and achieving desired outcomes
- Integrated Design Approach – Narrative and visual elements work together to achieve the communication objectives.
The Partnership and Atlanta BeltLine, Inc. collaborated on the award submission, which encapsulated all of the communications efforts since the project’s beginnings in 2005. Highlights of the award narrative included: media engagement in print and online at a local and national level; a website with a wealth of content including blog posts, maps, photos, and videos; a robust social media program; quarterly printed newsletter; weekly enewsletter; the Atlanta BeltLine tour program; the myriad of volunteer programs, including festivals and ambassadors; Art on the Atlanta BeltLine; the running series; and more.
We are extremely honored to be recognized and thank all of you who contribute to making the Atlanta BeltLine a reality!