A MarketPlace for Small, Local Businesses Focused on Creating More Equitable Access to Commercial Space

The BeltLine MarketPlace program is a unique small business incubator that offers affordable commercial spaces directly on the Atlanta BeltLine to participating local businesses 

While currently closed for this season, during the 18-month small business incubator program, businesses operate out of customized containers built by Atelier 7 Architects, one of the leading container designers in Atlanta, and gain access to more than 2 million people who visit the trail each year. They also receive tailored business support services, with the ultimate goal of preparing entrepreneurs to launch their own brick-and-mortar business upon graduation.

Launched in 2022, BeltLine MarketPlace is a vital component of the organization’s economic inclusion and commercial affordability strategy, which aims to secure affordable commercial opportunities for local, independently owned, small businesses across the entire 22-mile loop while safeguarding businesses from displacement. The BeltLine is focused on stimulating inclusive economic growth, promoting wealth creation in the BeltLine’s Equity Priority Areas, and creating jobs through business growth and development.

Statistics from the U.S. Bureau of Labor highlight the challenges faced by small businesses, with roughly half succeeding past five years. Access to capital, resources, customers, and rising lease rates have been identified as significant barriers to success for Black entrepreneurs. BeltLine MarketPlace is actively eliminating these obstacles by covering space construction costs, providing prime BeltLine locations, and offering competitive lease rates below market value.

Although closed until spring, BeltLine MarketPlace invites aspiring entrepreneurs to explore the unique small business incubator in the future, fostering economic growth, wealth creation in Equity Priority Areas, and job opportunities through business growth and development.

Where is BeltLine MarketPlace? 

BeltLine MarketPlace currently has two locations, with plans to expand to additional locations around the 22-mile multi-use trail. 

Eastside BeltLine Marketplace: Under the Freedom Parkway Bridge (parking at 850 Willoughby Way NE, Atlanta, GA 30312) 

Westside BeltLine Marketplace: 1089 Allene Avenue, S.W., Atlanta, GA 30310 


Program duration 

The 2022-2023 BeltLine MarketPlace cycle of business participants will conclude in December 2023. The next cycle will launch in spring 2024 with a program graduation in December 2025.

Eligibility requirements

To qualify for the BeltLine MarketPlace, businesses must meet the following criteria:

  • Be in operation for at least one (1) year
  • Have an annual revenue of at least $50,000
  • Employ a minimum of two (2) individuals capable of working a minimum of five hours per day, seven (7) days a week at a MarketPlace location

To stay informed about future opportunities, email business@atlbeltline.org.

BeltLine MarketPlace Participants

Grady Baby


Pink Pothos

Our Partners

Strong partnerships make things happen. BeltLine MarketPlace is a joint initiative of Atlanta BeltLine, Inc. and The Village Market. It is organized in alliance with Atlanta BeltLine Partnership and Atelier 7 Architects and made possible with the generous support of the Kendeda Fund and Google.

In Partnership

The <br />Village Market
The Kendeda Fund
BeltLine MarketPlace Alumni

2022-2023 Businesses

Stay connected with our pilot BeltLine Marketplace businesses by checking the information provided on their websites and social media channels.

Cococakes by Coco

As an alumni, Kina Morgan wanted  everyone on the BeltLine to grab one of her custom cake slices, on the go. In business for six years, she used the BeltLine MarketPlace location to “test our new concept of ‘build a chunk,’ which allowed a customer to select cake and a variety of toppings for a unique dessert experience.” The shop also sells whole cakes and has soft drinks, water, milk and coffee. She currently has a brick and mortar location at 4404 Hugh Howell Rd. #26 Tucker, GA 30084 along with online ordering available.

On social @cococakesbycoco

Good As Burgers

Cornoy Watkins’ is the CEO and creative genius behind Good As Burgers (GAB’S). His vision is to build a worldwide chain like McDonald’s – for vegans as a cook to order restaurant. “We create a fun and tasty way to make the plant-based lifestyle mainstream, saving the lives of hundreds of animals and reducing damage to our environment, one Good As Burger at a time.” In business for two years, the eatery offers all plant-based delicious menu including burgers, sloppy joe sliders, plus sides and desserts. GAB’S is currently located at the TLC Mural, 67O Terry Street, Atlanta, GA 30315. He accredits much of his success thus far to his partners Talia Jones, Jevon Kinloch, Tionne Watkins, and his incredible team. Cornoy wants everyone passing through on the Beltline to stop by and remember “Be Better, EAT GAB’S”.

On social @goodasburgers

TikTok @eatgabs

Grady Baby Company & Apparel

Online apparel company founder Alexander Albritton says Grady Babies have changed the world, secured civil rights for all and achieved educational success. (“Grady baby” is a term for people born at Atlanta’s Grady Hospital.) From music moguls and superstars to world class athletes – many started as Grady Babies. “It’s our mission to spotlight and celebrate that greatness. The Grady Baby Brand represents the soul of Atlanta, the heartbeat of a culture, and you don’t have to be born at Grady to wear it,” he says. Known for the classic “We Full – Atlanta” t-shirt, the brand sells tees, hoodies, shorts, jogging suit sets and accessories and aims to become a national brand. You can find their signature clothing online at www.gradybabyco.com.

On social @gradybabyco

Life Bistro

Life Bistro was founded by Issa Prescott with a mission to serve vegan food that promotes life in its many forms. Issa’s passion for healthy living and conscious eating is at the heart of the business, which specializes in international vegan cuisine and comfort food.

Founded in the historic southwest Atlanta neighborhood of Sylvan Hills, Issa says his community has been a food desert with few healthy options. He offers dishes that tantalize the tastebuds to help people transition to a more conscious diet.

The restaurant’s menu has American comfort food, veganized such as seafood gumbo, grilled shrimp skewers, sweet and spicy fried oyster mushrooms, lion’s mane crab cakes, black bean chilaquiles, seafood “rasta pasta,” blackened shrimp alfredo, po’ boys and “lobsta fondue.” Offerings also include cold-pressed juice and vegan cupcakes.

Life Bistro is a Black-owned business that is proud to be part of a movement that is changing the way people think about food. The restaurant’s focus on American, international, soul- and Caribbean-inspired dishes makes Issa’s vision of making healthy and delicious vegan food accessible to everyone. Life Bistro is now located in their own brick and mortar at 2036 Sylvan Rd SW, Atlanta, GA 30310 with take out and delivery at 2628 Piedmont Rd NE Atlanta, GA 30324.

On Instagram: @Lifebistroatl


Lakeisha Jones wants to add visual interest to people’s space, one plant at a time. “I sell custom-made fabric plant pots.” She’s looking to expand into her first retail location selling plants and accessories. You can order yours at www.pinkpothosatl.com/products.

On Instagram @PinkPothosATL

Urban Grind

Urban Grind was created around the coffeehouse culture. Comfortable seating, music playing in the background, and the aroma of freshly brewed coffee create a cozy environment that cultivates conversation, community, and creativity. Urban Grind is more than coffee, it’s a culture, a community curated by coffee.

Urban Grind is excited to be on the BeltLine connecting people and building community one cup at a time.  The menu includes coffee, tea, chai, smoothies, pastries and more. The Marketplace alumni can be found in their own brick and mortar at 962 Marietta St. NW, Atlanta, GA 30318 with online order accepted.

On social @urbangrindatl