Celebrating Small Business Saturday at Atlanta BeltLine Marketplace

Small Business Saturday is just around the corner, and on November 24, Atlanta BeltLine Marketplace will be the perfect place to celebrate “shopping local” with our small businesses.

Small Business Saturday is a national shopping day that encourages people to support small businesses in their communities and “shop local.” For its second year, the six local BeltLine Marketplace businesses housed in custom shipping containers on the Eastside and Westside trails will open their doors to shoppers on the Saturday after Thanksgiving.

Atlanta BeltLine‘s BeltLine Marketplace is a business incubator program designed to support local, minority-owned businesses.

This Small Business Saturday, they will be open for business along with the Atlanta BeltLine Indie Market Experience with a festival-like atmosphere featuring local vendors with handmade crafts, one-of-a-kind art and live music. The BeltLine MarketPlace Small Business Saturday will take place from 11am to 3pm.

This Small Business Saturday marks an important moment for the BeltLine Marketplace businesses. It’s their final major shopping event before they graduate from the program. It’s also the last Indie Market of the fall season, so it’s everyone’s last chance to experience the unique blend of art, culture, and entrepreneurship that the BeltLine Marketplace has to offer.

What to Expect:

The Atlanta BeltLine Indie Market Experience is a family-friendly monthly artist market. Run by Atlanta Indie Market, this event is all about celebrating creativity, featuring crafts made by locals. It’s an opportunity to discover unique gifts and connect with the creative and entrepreneurial spirit of Atlanta.

The BeltLine Marketplace is a pilot program that provides affordable commercial space for local, minority-owned businesses. It’s a joint initiative of Atlanta BeltLine and The Village Market, with support from the Kendeda Fund and Google. The program offers business service support and coaching, aiming to uplift minority-owned businesses and ensure more equitable access to opportunity.


Meet the Local Businesses and Artists:

The six Minority Business Enterprises within the BeltLine Marketplace have a diverse range of offerings. From vegan snacks and sweet treats to coffee, iconic Atlanta merchandise, and plants, there’s something for everyone. These businesses are owned by Black men, women, veterans, families, and members of the LGBTQ+ community:


Saturday, November 24 from 11am-3pm


Located at 1089 Allene Avenue SW, Atlanta, GA. 30310

Grady Baby Company & Apparel: Founded by Alexander Albritton, this family owned and operated online apparel company celebrates the greatness of “Grady Babies” – people born at Atlanta’s Grady Hospital. They offer a range of apparel, including the classic “We Full – Atlanta” t-shirt.

Cococakes by Coco: Kina Morgan offers custom cake slices on the go, along with whole cakes, soft drinks, water, milk, and coffee. Customers can try their “build a chunk” where they can select a cake and a variety of toppings for a unique dessert experience.

Life Bistro: Founded by Issa Prescott, Life Bistro specializes in international vegan cuisine and comfort food. They aim to provide healthy and conscious eating options.



Under the Freedom Parkway Bridge (access at 830 Willoughby Way NE, Atlanta, GA 30312)


PinkPothos: Lakeisha Jones sells custom-made fabric plant pots with BeltLine Marketplace being her first physical location.

Good As Burgers: CEO Cornoy Watkins’ vision is to create a worldwide chain like McDonald’s, but for vegans. They offer a range of plant-based menu items, including burgers, sloppy joe sliders, sides, and desserts.

Urban Grind Coffeehouse: Founded by Cassandra Ingram, Urban Grind is a coffee shop with a focus on building community. They offer a selection of specialty coffees, teas, sandwiches, cakes, and pastries.


Don’t miss the chance to meet these incredible business owners and hear their stories of entrepreneurship.

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