Shop Local and Win Prizes with Atlanta BeltLine Marketplace Passport Program

Shopping local is always fun, but it’s even better when there are prizes involved!

Join Atlanta BeltLine, Inc. and The Village Market for the BeltLine Marketplace Passport Program! By visiting the six local businesses in the retail containers on the BeltLine’s Eastside and Westside trails, shoppers can earn free MarketPlace merchandise and a $50 gift card for trying all of the businesses.

Participation is easy. Just pick up a BLMP passport at any of the BeltLine MarketPlace businesses and begin collecting stickers.

Stickers are earned by completing the following in any order:

  1. Get your caffeine fix at Urban Grind
  2. Find the perfect BeltLine shirt at Grady Baby
  3. Celebrate lunch time at GABS
  4. Become a plant parent at PinkPothos
  5. Snack on a sweet treat at Not As Famous Cookie Company
  6. Savor a custom slice of cake at Cococakes by Coco
  7. Snap a pic at any BeltLine Marketplace location — tag the shops on Instagram using their IG handle and #BLMP

The promotion will run through Martin Luther King Jr. Day, on Jan. 16, 2023. To redeem, drop off your completed passport at a BLMP business. Review the passport and rules here.

Announced in April, the pilot BeltLine MarketPlace program provides new, affordable commercial opportunities along the multi-use trail  and small business support for local entrepreneurs. The participating Minority Business Enterprises (MBE) include small, local, legacy, and family-run businesses. They can be found in two commercial nodes on the Eastside and Westside Trails, housed in custom-made containers designed and fabricated for the program.


Eastside Trail BeltLine MarketPlace
under the Freedom Parkway Bridge at 830 Willoughby Way NE, Atlanta, GA 30312

  • Cococakes by Coco. Kina Morgan wants everyone on the BeltLine to grab one of her custom cake slices, on the go. In business for six years, she will use the BeltLine MarketPlace location to “test our new concept of ‘build a chunk,’ which will allow a customer to select cake and a variety of toppings for a unique dessert experience.” The shop also sells whole cakes and has soft drinks, water, milk and coffee. She currently has one location. On social @cococakesbycoco
  • Good As Burgers. Cornoy Watkins’ is the CEO and creative genius behind Good As Burgers (GAB’S). His vision is to build a worldwide chain like McDonald’s – for vegans as a cook to order restaurant. “We create a fun and tasty way to make the plant-based lifestyle mainstream, saving the lives of hundreds of animals and reducing damage to our environment, one Good As Burger at a time.” In business for two years, the eatery offers all plant-based delicious menu including burgers, sloppy joe sliders, plus sides and desserts. GAB’S currently has one location and a food truck in Atlanta. He accredits much of his success thus far to his partners Talia Jones, Jevon Kinloch, Tionne “T-Boz” Watkins, and his incredible team. Cornoy wants everyone passing through on the Beltline to stop by and remember “Be Better, EAT GAB’S.” On social @goodasburgers
  • Grady Baby Company & Apparel. Online apparel company founder Alexander Albritton says Grady Babies have changed the world, secured civil rights for all and achieved educational success. (“Grady baby” is a term for people born at Atlanta’s Grady Hospital.) From music moguls and superstars to world class athletes – many started as Grady Babies. “It’s our mission to spotlight and celebrate that greatness. The Grady Baby Brand represents the soul of Atlanta, the heartbeat of a culture, and you don’t have to be born at Grady to wear it,” he says. Known for the classic “We Full – Atlanta” t-shirt, the brand sells tees, hoodies, shorts, jogging suit sets and accessories and aims to become a national brand. On social @gradybabyco

Westside Trail BeltLine MarketPlace
1089 Allene Avenue SW, Atlanta, GA. 30310

  • Not As Famous Cookie Company.Founded by Ashley Carlton seven years ago, the cookie company now has one location and 12 employees. “We’re a gourmet cookie shop that specializes in scratch made cookies, artisan cookie sandwiches, handcrafted shakes and deep dish cookie skillets. We make a better cookie!” He hopes to grow the company into a national brand. On social @notasfamous
  • PinkPothos. Lakeisha Jones wants to add visual interest to people’s space, one plant at a time. “I sell custom-made fabric plant pots.” She’s looking to expand into her first retail location selling plants and accessories. Currently only on the web, this will be her first physical location. On Instagram @pinkpothosatl
  • Urban Grind Coffeehouse. Urban Grind’s founder Cassandra Ingram has run her successful coffee shop concept in Atlanta’s West Midtown since 2007, embodying her company’s motto of “building community one cup at a time.” She’s now excited to expand and bring her “cozy” coffeehouse culture to BeltLine Marketplace. Urban Grind features a selection of specialty coffees and teas, sandwiches, cakes and pastries that Cassandra believes fuels her patrons daily to #keepgrinding. She also takes pride in Urban Grind’s reputation as a neighborhood gathering space that “cultivates conversation, creativity and a stronger, more inclusive community.” On social @urbangrindatl

For more information on the Atlanta BeltLine MarketPlace, please visit


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