Funding contribution announced at the Atlanta BeltLine’s Fall Play Day
ATLANTA, GA – Cigna, a global health service company, announced yesterday that it will be providing funding to support more than 500 free fitness classes at the Atlanta BeltLine, Atlanta’s sustainable redevelopment project and network of public parks, multi-use trails and transit.
Through a unique partnership with CBS EcoMedia, Cigna is providing support for the Atlanta BeltLine Partnership’s series of health and fitness programs that are free to the public, remove barriers to healthy behaviors, and increase access to the Atlanta BeltLine’s 22-mile network of trails, parks and transit. Funding will support more than 25 different types of fitness classes beginning in Spring 2016. Cigna participated in this weekend’s Play Day at the Historic Fourth Ward Skatepark to announce its partnership with the Atlanta BeltLine.
“Cigna cares about the health and well-being of the Atlanta community, and is proud to be able to help our neighbors on the path to fitness,” said Rich Novack, President for Cigna in Georgia.
With funding generated through CBS EcoMedia’s WellnessAd Program, Cigna funding will support free fitness classes between March and November 2016, including Aerobics, FitWit Boot Camp, Trail Yoga, How to Ride a Bike, Play Days and more. Classes are facilitated by professional fitness instructors, and are expected to reach more than 5,000 participants, including children, adults and families.
“We are delighted to have Cigna join the family of corporate and philanthropic supporters who are helping create a fun culture of health and activity in Atlanta,” said Atlanta BeltLine Partnership Deputy Executive Director Rob Brawner. “This gift enables us to continue working with our many partners to engage users and activate Atlanta BeltLine parks and trails.”
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About Cigna
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has approximately 89 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com .
About the Atlanta BeltLine Partnership
The Atlanta BeltLine is a sustainable redevelopment project that is among the largest, most wide-ranging urban revitalization programs currently underway in the United States. The project is creating a loop of public parks, multi-use trails and transit along a historic 22-mile railroad corridor.
The Atlanta BeltLine Partnership raises funds to enable the Atlanta BeltLine project, works to engage the users of the corridor’s trails and parks through programming and outreach, and strives to empower the residents of the 45 Atlanta BeltLine neighborhoods through targeted partnerships that build community.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
Press Contacts:
Taylor Tomczyszyn // Taylor.Tomczyszyn@ecomediacbs.com // 310-465-8685
Salisha Evans // salisha@atlblp.org // 404-446-4408
